Green Mountain Coffee Roasters, Inc. announced on October 12 an exclusive agreement with Granco International, d.b.a. Green Mountain Company, Ltd. (GMC Ltd.) of Hong Kong to be the sole importer and distributor of Green Mountain Coffee throughout Hong Kong and Mainland China.
Under the terms of the agreement, Green Mountain Coffee Roasters will supply coffee to GMC Ltd., which plans to open a minimum of five branded retail outlets in greater Shanghai in 2005 under the name Green Mountain Café. GMC Ltd. Is also authorized to distribute Green Mountain Coffee to institutional accounts and other existing coffee shops in Hong Kong and China.
Chris Barbieri, Director of the Vermont Chamber of Commerce Asia Trade Division, who has been living in China for the past year, facilitated the agreement. Chris said, Over the past year, Ive seen the growing demand for high quality brewed specialty coffee, including espresso-based beverages. Were delighted to be working with Green Mountain Coffee Roasters, a company that is focused on roasting and distributing the worlds highest quality coffees worldwide.
Claudia Lovell, International Sales Manager for Green Mountain Coffee Roasters said, We are very excited to introduce Green Mountain Coffee to consumers in Hong Kong and Mainland China. I applaud the Vermont Chambers efforts in promoting the State of Vermont in this important region of the world.
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters and Newmans Own Organics brands.