Next Generation Store Locator Maps Now Available

Next Generation Store Locator Maps Now Available
Help Prospective Customers Find Retail Sites Easily
November 16, 2004
Maponics, LLC (www.maponics.com), experts in mapping services for marketing professionals, announced today the release of its Next Generation Store Locator Maps. Retailers with hundreds or thousands of different locations are looking for the ability to direct customers and prospects to the nearest store. High quality maps improve the visual impact of marketing pieces and help consumers feel comfortable they will be able to find the site being advertised. Maponics Next Generation Store Locator Maps, typically measuring between 2-inches and 4-inches square, are designed for use in high-volume printed customer communication vehicles, such as brochures, postcards, sale announcements, and welcome-to-the-neighborhood mailings.
Until now, achieving the right density of street detail and labeling has been problematic for companies needing large volumes of print-ready maps covering multiple unique locations. Although small quantities of store locator maps can be created by businesses in-house, using graphic design software for mapping is simply inefficient for volumes above a few dozen. Off-the-shelf mapping software may help with the speed, but at the expense of quality. Even companies that rely on mapping service bureaus to mass-produce these graphics at a significant discount, have often had to accept mediocre quality.
Maponics has long been a leader in the automated production of large volumes of store locator maps. This month, Maponics has further revolutionized this service by integrating the best street data available in the U.S. These Next Generation maps are more accurate and have the look-and-feel retailers desire. Enhanced attention to design has resulted in optimal text placement, easy-to-read labels and smooth, easy to follow streets.
To see Maponics Next Generation Store Locator Maps, visit http://www.maponics.com/Site_Locator_Maps/site_locator_maps.html. Or call 800-762-5158 and talk to one of our customer service representatives. Well help you determine how Maponics products can best serve your marketing needs.
About Maponics
Maponics provides custom geographic targeting and mapping to the direct mail and advertising industries. Maponics is committed to serving businesses in a knowledgeable, fast and affordable manner, allowing its clients to concentrate on their core focus. The company is located in Norwich, VT and can be reached at 1-800-762-5158.