Cambium Group Launches E-Commerce Web Site for Strategies

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Cambium Group Launches E-Commerce Web Site for Strategies

Sun, 05/09/2004 - 8:00pm -- tim

Cambium Group, a leading web site development firm based in Montpelier launched a new e-commerce web site today for Strategies Publishing Group, Inc. The new site, www.strategies.com offers an online shopping system, seminar/event registration and ‘members only’ area with exclusive content for Strategies Magazine subscribers.
Located in Centerbrook Connecticut, Strategies Publishing Group, Inc. (Strategies) is the professional beauty industry’s largest provider of business education through printed media, seminar events and consulting services. Strategies was founded in 1994 by Neil Ducoff, one of the most respected minds in the professional beauty industry for over twenty-five years.
Neil had this to say about the new web site:
“From the very first meeting, the Cambium Group team was tuned into our unique web site needs with real solutions and the experience and expertise to back it all up. After selecting Cambium Group, we were given a project plan with timelines to complete each critical step. Progress was smooth, always on schedule. Interaction was seamless."
"Cambium's guidance and technology expertise delivered an amazing web site to Strategies that our customers will enjoy, learn from and, most importantly, buy from. And the most important feature of our web is our ability to update and modify our site from our office with Cambium's powerful "back end" system. We thank the Cambium Group team for taking our web vision and making it a reality.”
Key features of Strategies’ dynamic web site include Cambium’s E-Commerce System combining the power of Cambium's Content Management System (CAMAS) with a full-featured store/order management module. Strategies has the ability to distribute their product lines (books, CD ROMS, videos, and the Strategies magazine) throughout the web site, and directly control store attributes including product prices, inventory stock levels, and shipping costs. Strategies is also taking advantage of cross-sell and up-sell opportunities by placing promotional spotlights throughout the site.
Cambium’s Event Registration System allows Strategies to manage all aspects of their seminar registrations including number of seats offered, seats available, wait lists, registration confirmations, event reminders and payment processing. And, to round-out the new web site design, Strategies offers exclusive content to their online members and magazine subscribers with a “Members Only” section. This password-protected area provides online subscribers with access to 10 years of magazine archives, hot topics and industry news, downloadable business tools and calculators plus other valuable members-only benefits.
“The Strategies site showcases many new features of our content management system and is a great addition to our portfolio of designs” announced Scott Wells, owner and President of Cambium Group. “The site is already receiving positive results through traffic, orders and customer feedback.”