May 10 - 18, 2003 is the 20th Annual National Tourism
Week. Tourism contributes approximately $4.2 billion and 35,000 jobs to
the Vermont economy annually. Tourism supports and promotes such diverse
elements within Vermont as agriculture, outdoor recreation, natural
heritage, cultural heritage and Vermont-made products.
Vermont has long held a reputation for the finest in products and life
experiences. Sharing our way of life through tourism enhances Vermont's
image as a great place to visit. This awareness, accomplished through
effective marketing, keeps Vermont a top global destination.
National Tourism Week was developed to acknowledge the economic benefits
that tourism brings to the United States and to educate the public about
the tourism opportunities that are available locally. In a spot to be
broadcast on Vermont's radio and television stations, Vermont's Governor
James Douglas invites Vermonters and visitors to discover and enjoy
Vermont's exceptional and varied tourism resources.
At his press conference May 8, the Governor and Vermont Tourism and
Marketing (VDTM) Commissioner Bruce Hyde acknowledged National Tourism
Week. They unveiled a new advertising campaign by Cabot Creamery
promoting Vermont on their packaging as a tourism destination.
During National Tourism Week the Vermont Department of Tourism and
Marketing and Vermont businesses will conduct a Vermont trivia contest and
* A Vermont Symphony Orchestra gift certificate sponsored by VSO
* Camping and a 2003 Season Family Day Pass sponsored by Vermont's
* Vermont Golf Exclusive Links Cards sponsored by Vermont Golf
* A Simon Pearce glass vase sponsored by Simon Pearce Glass
* The grand prize is a vacation getaway to Vermont's Northeast
Kingdom, including lodging at the Wildflower Inn, Lyndonville, and a water
adventure tour with Vermont Adventure Company, Westmore.
Contest information will be available online at www.VermontVacation.com
and through many Vermont broadcast and print media.