2much Media Travels to Mexico and Guatemala to Document the Coffee Crisis

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2much Media Travels to Mexico and Guatemala to Document the Coffee Crisis

Tue, 04/29/2003 - 8:00pm -- tim

2much Media of Burlington accompanied their client, Green Mountain Coffee Roasters, on a recent trip to Mexico and Guatemala. The goal was to come back with footage that GMCR could use in a variety of ways to raise awareness about the growing Coffee Crisis.
If you’re not already familiar with the Coffee Crisis, it won’t be long before you are. After all, coffee, preceded by oil, is the world’s most traded commodity. The issue isn’t about a shortage in quantity, it’s quality that’s at stake. The small, multi-generation arabica coffee farms of Central America and other traditional coffee producing regions are struggling due to the increasing availability of lower quality and less expensive robusta beans from coffee sources such as Vietnam.
"There are social, agricultural, political and economic angles to this story," says Bill Kinzie of 2much Media. "It’s not all that different from what the dairy farmers here in Vermont have been dealing with."
Consumers can easily become activists by purchasing Fair Trade coffee sold by Green Mountain Coffee Roasters and other companies. "Buying Fair Trade is a win-win situation," Kinzie continues. "The consumer gets better coffee and the grower gets a sustainable price."
2much Media is based in Burlington, Vermont and specializes in media services for socially responsible companies.