Vermont Web Marketing Summit, Oct 19

Vermont Web Marketing Summit
Thursday, Oct 19, 2023

Hula, Burlington, Vermont

Register now



The VT Web Marketing Summit was launched 14 years ago by a group of digital marketers who foresaw the potential of a developing marketing outlet. Despite its modest beginnings, with only 80 participants and a handful of sessions, the summit aimed to delve into the complexities of this promising field. At that time, digital marketing was still in its infancy, and it is truly intriguing that some of the topics and strategies discussed during those early days have stood the test of time and retain relevance today. The summit is organized and presented by the team at Curve Trends Marketing – a leading digital marketing agency of the region. Over the years, the conference experienced significant growth, attracting notable speakers and attendees from across the country and continued its successful run for a decade until Covid struck in 2020. It’s back in 2023 with a new look and a renewed energy!


This is going to be a discussion on how generative and conversational AI has emerged as a key element in the digital landscape prompting marketers to question the impact on their optimization, content, and overall strategies. There will be brainstorming on the balance between marketing tactics and consumer interactions and how it is currently at a critical juncture, leading to diverse opinions on how much we should embrace these changes. It is about understanding how the fundamental principles of digital marketing remain robust amidst this evolving landscape.


The conference is designed to unite the region’s digital marketers and brand strategists. Our goal is to offer valuable insights from industry experts, addressing the pressing question on everyone’s mind: what does the future hold, and how will it affect professionals like brand strategists, content creators, publishers, site owners, advertisers, search engine optimizers, and creative professionals? Regardless of our industry affiliation, we invite you to maximize this opportunity. Attend captivating keynote conversations and engaging breakout sessions that will be enlightening and thought-provoking. Join us for an exciting and insightful experience!


  • Full Agenda
  • 8:30 AM - 9:00 AM
  • 9:00 - 11:00 AM
  • 11:15 AM - 12:30 PM
  • 12:30 PM - 1:00 PM
  • 1:00 PM - 1:45 PM
  • 2:00 PM - 3:00 PM
  • 3:15 PM - 4:15 PM
  • 4:15 PM - 4:45 PM


8:30 AM - 9:00 AM

Registration, Check-in, Light Breakfast & Coffee

Reef Room

9:00 - 11:00 AM

Dynamics of Brand Growth within Current Marketing Ecosystems - Panel

  • Preparing to succeed – planning multiple digital strategies to support a 24/7 on-demand, flexible approach
  • Ways to respond and react better to truly captivate your audience … and keep them engaged
  • Unleash the power of experimentation and analytics to empower your team, anticipate market trends and drive growth

Reef Room

11:15 AM - 12:30 PM

Bibi Mukherjee, Principal, Curve Trends

Leveraging AI & Chat GPT in Search and Content Marketing

Isthmus Room

11:15 AM - 12:30 PM

Tom Funk, Ecommerce Director, Ann Clark

The Future of E-Commerce: Customer Trends and Amazon Strategy


12:30 PM - 1:00 PM


Reef Room

1:00 PM - 1:45 PM

The Seamless Customer Experience: the Omnichannel challenge of 2023

Reef Room

2:00 PM - 3:00 PM

Wellness & Social Responsibility in Brand Marketing

Isthmus Room

2:00 PM - 3:00 PM

Steve Crafts, Partner, Place Creative

Optimizing User Experience: Usability, Navigation, and Interface in Web Design

Reef Room

3:15 PM - 4:15 PM

Alex Tursi, Founder, Cultivate

Social Media & Influencer Marketing - Expanding Beyond Awareness

Isthmus Room

3:15 PM - 4:15 PM

Bibi Mukherjee, Founder, Curve Trends

Analytics & GA4: Configuration Challenges and Reporting Strategies


4:15 PM - 4:45 PM

Networking & Cash Bar

Speakers - More Coming Soon!

Tom Funk

Ecommerce Director, Ann Clark

Alex Tursi

Founder, Cultivate

Steve Crafts

Partner, Place Creative

Bibi Mukherjee

Principal, Curve Trends

Event Location

Burlington, VT 05401
United States

Start Date