Standing Out Online

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Are you a professional, entrepreneur, speaker, coach or author who wants to stand out online, so you become a recognized authority in your industry and marketplace? In today’s digital world, personal branding isn’t optional.


Photo: Kate Paine, Founder and President.


There’s a ton of noise on the Internet and in social media and differentiating yourself in that space can be challenging.


As an active partner in helping you thrive – both online and off – we tease out your unique personal story and weave it into your personal brand. Your story can reinforce your personal brand so you can showcase your specific skills, expertise, and thought leadership through varied online platforms.


Our platform of choice? LinkedIn. LinkedIn has been growing rapidly and while it’s been around since 2003, it’s evolved from simply a job seeking tool into both a career and online marketing tool. People don’t often consider LinkedIn as a platform where they can market themselves because many still see it as a place to look for a job.


LinkedIn is the online epicenter for your personal brand. It’s the place where your potential clients or customers go to learn more about you and your business. If you’re not taking advantage of having a robust LinkedIn presence, you may be missing some significant business opportunities.


If you’re a professional in career transition and looking to take your unique skills into another industry, then we’ll show you strategies to make that happen. Our LinkedIn strategies will make it more likely for you to be discovered by recruiters, hiring managers, or potential customers.


Using LinkedIn to nurture existing client relationships is one strategy, and using it for warm lead generation is another. It can be a very powerful platform for both B2B and B2C.


Raise Your Game

Showing your human side while making it relevant to your business is what makes you – and your personal brand – create top-of-mind awareness (TOMA).


TOMA is achieved by building the know, like and trust factor. Clients or customers want to know a bit about you, feel comfortable, and be able to trust you and your professional knowledge. Remember, people want to do business with people, not logos.


Including a nugget of your story in your profile ‘About’ section, for example, grabs a reader’s attention. Once you have their attention, you can then identify their particular challenge, and highlight your industry expertise to describe how you resolve the problem.


You’ll raise your game just by showcasing how you solve problems and produce outcomes. That’s what people want to know: how you solve their challenges, and what’s the outcome they can expect when they hire or work with you.


Make Your Mark

Highlighting your expertise and sharing the knowledge you’ve gained is a way for you to stand out from that loud, online noise. Writing articles on LinkedIn’s publishing platform or producing videos that serve your prospects will take your LinkedIn presence from “meh” to “Wow”! This is just one way you can begin to make your mark in your career or business space.


Stand Out Online

  • We’ll work 1:1 with you to:
  • identify and create your slice-of-life story
  • build your personal brand and go beyond your reputation
  • find potential PR opportunities to position you in your industry
  • easily navigate the complexities of LinkedIn so you get the most from your membership


Kate helps executives and entrepreneurs stand out online, so they become a recognized authority in their marketplace, and a respected asset to their company and clients.


​She uses her journalism and marketing skills to tease out her clients’ compelling story and position them as an expert or thought leader both online and off.


Discovering an individual's story makes her expertise uncommon in the world of online personal promotion. She’s a LinkedIn expert and uses the tool as a powerful personal branding platform. Kate also speaks at national marketing conferences about personal branding strategies and social media and teaches LinkedIn marketing for corporate sales teams.


Kate is also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation ( in Virginia Beach and Wilmington, NC. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Operations Forces community who are transitioning from their active duty military service and into their civilian career. program for individuals in the Special Forces community who are transitioning from their active duty military service into a civilian career.