Standing Out Online

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We help professionals, executives, and entrepreneurs stand out online so they become a recognized authority in their industry and marketplace.


There’s a ton of noise on the internet and in social media, and differentiating yourself in that space is challenging, at best.


As an active partner in helping you thrive – both online and off – we tease out your personal story and weave it into your personal brand. Your story can reinforce your personal brand so you can showcase your specific skills, expertise, and thought leadership through varied online platforms.


The platform of choice? LinkedIn. LinkedIn is super-hot right now and while it’s been around since 2002, it’s evolved from just a job seeking tool into both a career and online marketing tool. People don’t often consider LinkedIn as a way to market themselves because many still see it as a place to look for a job.

LinkedIn is the epicenter for your personal brand. It’s the place where your potential clients or customers go to learn more about you and your business. If you’re not taking advantage of having a robust LinkedIn presence, you may be missing some big business opportunities.


If you’re a professional in career transition and looking to take your unique skills into another industry, then we’ll show you strategies to make that happen. Our LinkedIn marketing methods will make it more likely for you to be discovered by recruiters, hiring managers, or potential customers.


Using LinkedIn to nurture existing client relationships is one strategy, and using it for warm lead generation is another strategy. It can be a very powerful platform for business.


Raise Your Game

Showing your human side while making it relevant to your business is what makes you – and your personal brand – create top-of-mind awareness (TOMA).


TOMA is achieved by building the know, like and trust factor. Clients or customers want to know a bit about you, feel comfortable, and be able to trust you and your professional knowledge. People want to do business with people, not logos.


If you can add more value to your profile by focusing on information and details, which most don’t take the time to do, you’ll be leaps ahead of your competitors.


Including a nugget of your story in your profile summary, for example, grabs a readers’ attention. Once you have their attention, you can then identify their particular pain point, and highlight your industry expertise to describe how you resolve that pain point.


You’ll raise your game just by showcasing how you solve problems. That’s what people want to know: how you solve their challenges, and what’s the outcome they can expect when they hire or work with you.


Make Your Mark

Highlighting your expertise and sharing the knowledge you’ve gained is a way for you to stand out from that loud, online noise. Writing articles on LinkedIn’s publishing platform will take your LinkedIn presence from “meh” to “Wow”! This is just one way you can begin to make your mark in your career or business space.


Stand Out Online

We’ll work 1:1 with you to:

identify and create your slice-of-life story

build your personal brand and go beyond your reputation

find potential PR opportunities to
position you in your industry

easily navigate the complexities of LinkedIn so you get the most from your membership


Kate Paine is the founder and president of Standing Out Online, LLC. Her 20+ year career in public relations and communications is what motivated her to work with small business owners who struggle with online positioning strategies.


Kate uses her journalism and marketing background to tease out her clients’ compelling story to position them as an industry influencer both online and off. Discovering an individual's story makes her expertise uncommon in the world of online personal positioning. She’s an expert on using LinkedIn, speaks at national marketing conferences, and teaches LinkedIn seminars for corporate sales trainers.


She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation(.org) in Virginia Beach. THF is a nonprofit, which provides an intense career development program for individuals in the Special Forces community who are transitioning from their active duty military service into a civilian career.



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