Senior brand strategist Veronica Williams has joined the northern New England law firm of Downs Rachlin Martin PLLC. Williams is based in the Burlington office and will lead the firm’s marketing and business development initiatives.
“Veronica is a dynamic and successful executive with an impressive track record in building brand awareness and developing strategic marketing initiatives,” said DRM CEO and Managing Partner Paul H. Ode, Jr. “We are excited to welcome her to DRM. Our firm has long been known to our clients for the excellent quality of our work and service. We believe Veronica can help to communicate that to a broader range of prospective clients, connecting them to the firm, and to further bolster our relationships with existing clients.”
Most recently, Williams was president and director of operations at HMC Advertising in Richmond, where she was responsible for financial oversight, business development, client retention, administrative management, and modernizing the company’s business model to provide fully integrated offerings. She previously held positions as the director of client services at HMC Advertising and director of marketing at the Sugarbush Resort in Warren, where she developed the resort’s comprehensive, multi-state marketing campaign and created the annual marketing plan and media strategy.
Well-known as a marketing authority, Williams specializes in strategic planning, consumer research analysis, brand management, client relations, cross-functional team leadership and new business development. She is the co-author of “Secrets of Ad Agency Owners: Our Best Marketing Advice” and is an active member of several professional associations. She served on the Vermont Family Business Initiative Board of Directors in 2010-2012, and was a member of the Women Business Owner Network in 2009-2010. Williams is a graduate of the Isenberg School of Management at the University of Massachusetts in Amherst.
Downs Rachlin Martin is a full-service law firm with more than 60 attorneys and six offices in Vermont, New Hampshire and New York. DRM provides legal services to local, national and international clients in practice areas that include bankruptcy and business restructuring, business law, captive insurance, energy and telecommunications, health law, intellectual property, labor and employment, litigation, real estate and land use, environmental law, tax law and trusts and estates. The firm represents clients in legislative, regulatory and public affairs through the Government and Public Affairs group. DRM is the exclusive member firm in Vermont for Lex Mundi – the world’s leading network of independent law firms with in-depth experience X throughout the United States and in more than 100 countries worldwide.