Vermont Public Television today announced the station’s rebranding to Vermont PBS, to better reflect its evolving mission as a multi-platform media company and to align itself more closely with the national PBS organization. Over the past few years, and especially with the advent of new digital technologies, the statewide PBS affiliate has steadily expanded its content offerings and community engagement activities, as part of its ongoing commitment to improving the quality of life for Vermonters.
New Vermont PBS President & CEO Charlie Smith said, “For us, this transition feels like a natural evolution – adopting a brand identity that more truly reflects who we’ve become. Beyond broadcast, PBS uses the power of public media to engage citizens where they live, to provoke discussion and engagement in the life of our communities. It is content that enriches our lives and sparks our curiosity– while still treating our audiences with the intellectual respect they deserve.”
Smith, former president of KeyBank Vermont and Administration Secretary under Governor Douglas, took over from long-time VPT president John King in early April.
The station has been a trusted, community-focused institution since it first came on the air as Vermont ETV in 1967. Its content expansion has taken an even more dynamic turn with recent developments in digital technology and the growing interconnection between broadcast and web-based services. Nationally, the PBS brand has taken a leading role in this new media landscape, growing to encompass an ever-advancing list of digital technologies and content platforms. It continues to be the nation’s most
trusted public institution and most innovative and trusted provider of content for children (Roper/ASW 2013).
Added Smith, “These days, public television is so much more than television, and we live that mantra every day. We’re excited by the opportunity to align ourselves even more closely with the highly respected PBS brand.”
As Vermont’s direct connection to PBS, Vermont PBS is a respected provider in its own right of thoughtful content that engages Vermonters on many levels, and the station vows to continue that commitment, with plans currently in the works for even more local content with the launch of a second high definition channel in the near future.
Vermont PBS can be accessed via broadcast and cable systems statewide, and online at vermontpbs.org.
A clip of "Makin' Friends with Ryan Miller," Vermont PBS' first online only series, can be found below.
Source: Vermont PBS 5.19.2014