Free Cone Day: Ben & Jerry's joyfully announces return of its 40+ year global celebration
Vermont Business Magazine Ben & Jerry's thank you to fans is back. Free scoops will be handed out across the world to thank fans for their on-going support. Cones at the ready, it promises to be bigger than ever on Monday, April 3, 2023. It was springtime in Vermont on May 5, 1979 when the two cofounders Ben Cohen and Jerry Greenfield surprised themselves outlasting a long winter in Vermont, with an average temperature below freezing all season. To celebrate their first year in business and thank the local community for their support, the co-founders decided to open the doors and scoop free ice cream. It wasn't just a taste. It wasn't just one flavor. It was all the ice cream the duo could churn out. They called it "Free Cone Day" – and just like that… an annual celebration was born.