Fibermark helps Ani DiFranco's Evlolve CD Earn Grammy

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Fibermark helps Ani DiFranco's Evlolve CD Earn Grammy

Wed, 02/25/2004 - 8:00pm -- tim

Ani DiFranco’s latest CD, Evolve, just won a 2004 Grammy for the Best Recording Package. This innovative package, constructed of FiberMark’s Skivertex® Alloy®, expresses and elevates brand image with a feel and visual depth that invites interaction. This duplex material combines strength and rigidity with the high-impact aesthetics needed to create an award-winning package.
This distinctive design comes as no surprise to Ani DiFranco’s loyal fans, who recognize packaging as an important extension of the artist’s vision. The CD was co-art directed by Ani DiFranco and Brian Grunert.
“In its look and feel, this material is key in designing a package that expresses the unique qualities of Ani’s music,” said Grunert. “Not only is it eye-catching on the shelf, but it invites people to touch the package, pick it up, examine it, and hopefully take it home with them.”
The closed Evolve CD uses an outer slipcase with a crisp, modern look that contrasts with the natural, organic look of the cover image, which is embossed onto the inner package. The slipcase material is a striking metallic blue color with a subtle pattern that appears to change in luster as the package is moved. This specialized look is created by using FiberMark’s Skivertex Alloy embossed with a Brush finish. The artist’s name and the track list are flat-foil stamped directly onto the material and a custom die cut is intricately crafted to outline the striking cover image and the letters of the album name.
Final winners of the Grammy Awards were announced on February 8th, 2004. GRAMMY Awards are awarded by the National Academy of Recording Arts & Sciences, In. Established in 1957, it is an organization of musicians, producers and other recording professionals and is dedicated to improving the quality of life and cultural condition for music and its makers.
FiberMark (www.fibermark.com) offers inventive packaging materials that express and elevate brands with a feel and visual depth that invites interaction. FiberMark combines colors, finishes, and special techniques to create depth and feel – the results are a limitless array of packaging design possibilities. FiberMark material design specialists work with creative teams to develop packaging that captures a brand’s personality and conveys distinct quality and uniqueness to consumers. Versatility, durability, and sales-driving impact make FiberMark the ultimate medium for packaging and collateral materials. FiberMark (FMK: AMEX) crafts specialty fiber-based materials through its U.S. and European facilities, with attention to the specialized material and service needs of its global customers.