UVM athlete signs NIL agreement with SEAAV Athletics

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UVM athlete signs NIL agreement with SEAAV Athletics

Sun, 09/04/2022 - 7:57am -- tim
UVM track and field athlete from Maine will use her name, image and likeness as a brand ambassador and model

Alyssa Bourque, javelin thrower for the University of Vermont track and field team, is a brand ambassador and model for SEAAV Athletics. Photo courtesy: Pliable Marketing

Vermont Business Magazine Alyssa Bourque, a sophomore on the University of Vermont track and field team announced today she has signed a name, image and likeness (NIL) agreement with SEAAV Athletics. Bourque will be a brand ambassador and model for the company. She recently participated in a photo and video shoot to represent the brand. As part of the agreement, she will make a commission on clothing sales. 

Bourque, 19, from Benton, Maine, created the partnership with SEAAV by working with Pliable Marketing, a company that helps high school, college and professional athletes build their brand. Bourque joins Norwich University hockey player Rylie McIntyre as a Pliable client in Vermont.

Earlier this year, Bourque signed with Pliable Marketing for NIL representation. She worked directly with Greg Glynn, Founder & CEO of Pliable and Mckenna Haz, Founder & CEO of SEAAV Athletics to create the NIL agreement.

"I am proud to partner with SEAAV Athletics because of the brand's commitment to the environment. The clothing is really comfortable, so it feels good to wear the clothing and support the company's mission to help protect the planet. I wanted to find a meaningful way to be able to use my name, image and likeness in a positive way and this was a perfect opportunity," said Bourque, javelin thrower for the University of Vermont.

SEAAV clothing is made from recycled materials, including plastic bottles. Every SEAAV garment is made with recycled polyester, which reduces emissions by 75 percent, water use by 90 percent, and energy use by 50 percent.

As part of the NIL agreement, the company created a customized promotional code, "ALYSSA15" which people can use on SEAAVAthletics.com at check out to save 15 percent on their order. Bourque then earns commission on all sales using her promotional code.

In June of 2021, a unanimous decision by the Supreme Court upheld the lower court’s decision that NCAA restrictions on “education-related benefits” for college athletes violated antitrust law. As a result, college athletes now have the opportunity to benefit from their name, image and likeness.

Earlier this summer, Bourque teamed up with her younger sister Kaylyn to produce a public service announcement for the Waterville Humane Society. The two sisters made a $5,000 in-kind donation using their name, image and likeness to support the organization and show their love for animals.

In June, the two sisters threw out the first pitches at the Portland Sea Dogs game to celebrate the 50th anniversary of Title IX. The Bourque sisters are trailblazers in Maine for their work to increase the popularity of women's sports and are among the first athletes in the state to secure name, image and likeness opportunities.

"Alyssa's passion for the environment made this a great NIL partnership opportunity for her. As a track and field athlete, she is always looking for comfortable athletic clothing, so this was a perfect fit for her. Now she can help save the planet and save people money on high quality clothing from SEAAV Athletics," said Greg Glynn, Founder & CEO of Pliable.

Based in Augusta, Maine, Pliable is working with Alyssa Bourque for NIL representation and athlete branding services. Bourque is building her brand using Pliable's 10-Step Athlete Branding Playbook.

Pliable's list of current athlete branding clients includes, Kaylyn Bourque (Benton, ME), a high school ice hockey player; Alyssa Bourque (Benton, ME), a track & field athlete at the University of Vermont; Catie Boudiette (Redding, CT), ice hockey goalie at Quinnipiac University; Colin Cook (Brookline, NH) a triathlete and triathlon coach; Tyler Jewell (Sudbury, MA), two-time Olympic snowboarder; Caleb Manuel (Topsham, ME), a golfer at the University of Georgia; Rylie McIntyre (Brunswick, ME) ice hockey player at Norwich University and Kaylee Sakoda (Cypress, CA), a golfer at Quinnipiac University. To learn more about Pliable, visit PliableMarketing.com.

About Pliable

Pliable is a versatile marketing, PR and broadcasting company that identifies opportunities and creates tailored content for its clients. Based in Augusta, Maine, the company specializes in athlete branding for high school, college and professional athletes. Athlete Brand Advisor & CEO, Greg Glynn is one of only 5,000 public relations professionals to earn the national accreditation from the Public Relations Society of America. He has more than 20 years of marketing, public relations and broadcasting experience, including his role as host of The Athlete Brand Advisor Podcast. Learn more at PliableMarketing.com.

9.2.2022. BURLINGTON, Vt. - Pliable.