Darn Tough Vermont Fosters Social Responsibility By Providing Food For Families
Going above and beyond, again, for the Vermont Foodbank
Vermont Business Magazine Darn Tough Vermont continues their dedicated, 19-year long relationship with the Vermont Foodbank, aiming to tackle food insecurity in Vermont and helping those families in need. The relationship began in 2003 and the brand has since donated over 1 million meals to hungry Vermonters. In 2017 Darn Tough started to donate 100% of their online proceeds from Giving Tuesday to the Vermont Foodbank- 2022 was no different.
“We embrace social responsibility and showing up for each other,” said Ric Cabot, Darn Tough Vermont President and CEO. “It’s hard to see people in our communities’ struggle year after year, which is why we wanted to step it up a notch this year with Knit to Give. Knit to Give will help raise awareness for the Vermont Foodbank outside of just donating meals with the purpose of giving back – no matter what.”
Seeking to have more of an influence, the brand launched Knit to Give in 2022, a limited edition sock program that releases new sock styles that feature designs unique to this program and will only be available for purchase on darntough.com. All profits from the Knit to Give collection go directly to the Vermont Foodbank, so customers can be assured both their feet and hearts are warm.
1 in 3 families face food insecurity in Vermont which is why Knit to Give is driven to build on their contributions to the Vermont Food Bank outside of donating meals.
Many Americans are struggling to put food on their tables that are rooted from many economic uncertainties influenced by COVID and record high inflation. According to Feeding America, 53 million people turned to food banks and community programs in 2021.
The Vermont Foodbank is the state’s largest hunger-relief organization, providing nourishing food to neighbors experiencing hunger through a network of more than 300 community partners—food shelves, meal sites, senior centers, after-school programs, schools, and hospitals.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt, and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. With a forever focus on giving back, Darn Tough has donated over 1,000,000 meals to the Vermont Foodbank. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
Northfield, VT (November 28, 2022) – Darn Tough Vermont