Two Vermont brewers win 2021 Craft Beer Marketing Awards’ 'Crushie'

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Two Vermont brewers win 2021 Craft Beer Marketing Awards’ 'Crushie'

Wed, 06/16/2021 - 10:27am -- tim

Breweries, Designers and Agencies from Around the Globe Recognized in first-of-its-kind global awards program

Vermont Business Magazine The Craft Beer Marketing Awards (CBMAS) recently announced the winners from around the globe. There are three Vermont wins in this year’s world-wide competition (Burlington Beer won one and Harpoon won two). The CBMAS is the first of its kind international global competition to recognize the artwork, design and retail marketing efforts behind craft beer. Creative artwork and branding in retail marketing is becoming increasingly critical for business success and competition with the rapid increase in craft breweries around the world.

To be timely there were pandemic and human rights categories this year.

The 2021 Craft Beer Marketing Awards (CBMAs) “Crushie” winners were announced recently in a LIVE virtual ceremony on Facebook LIVE(

“We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries from around the world in every category,” said CBMAs Co-Founder Jim McCune.

“Our panel of over 300 Judges from around the world had their work cut out for them this year,” added Co-Founder Jackie DiBella. “The difference between winners came down to a quarter of a point in some cases – it was a tough competition!”

A wide range of entries were received from every region of the world. All winning entries can be viewed on the CBMAs websites’ 2021 Winners Gallery (

The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies craft beer that play an increasingly critical role in differentiating brands in the retail marketplace. Hillebrand, a leading global beverage supply chain management and integrated logistics services provider, is CBMAs presenting sponsor.

For its second year, the CBMAs accepted entries from around the globe from five regions as opposed to last year’s awards which only accepted entries from North America. A total of 196 awards were presented to winning brewers, designers, and marketing agencies from throughout the world. This year there are 65 Platinum Crushie winners, 117 Gold Crushie winners and 14 Silver (Global) Crushie winners.

The 2021 CBMAs consisted of 33 categories evaluated by a panel of over 300 industry professional judges that cover all aspects of brew marketing—from labels to logos and tap handles to taprooms. Most notably new for this year’s competition are two special categories that reflect recent events: “Pandemic Marketing,” which looks at original marketing undertaken during the COVID-19 outbreak, and “Human Rights,” to celebrate those who support the fight for equality for all via different forms of marketing and design.

2021 Craft Beer Marketing Awards Vermont Winners

  • Red Vault Productions/ Harpoon Brewery Proctorsville, VT/Boston, MA USA BEST ORIGINAL VIDEO / CAUSE-RELATED Gold
  • Red Vault Productions/ Harpoon Brewery Proctorsville, VT/Boston, MA USA BEST ORIGINAL VIDEO / CAUSE-RELATED Global
  • Burlington Beer Company Williston, VT, USA CAN OR BOTTLE DESIGN/HUMAN RIGHTS Platinum



Red Vault Productions / Planet Axis / Harpoon Brewery

Proctorsville, VT, USA/ Boston, MA

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Red Vault Productions / Planet Axis / Harpoon Brewery

 Proctorsville, VT, USA/ Boston, MA

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Burlington Beer Company, Fist Full of Bees

Burlington Beer Company - Tim Fealey,

Williston, VT, USA

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Watch Awards Ceremony

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Entries were divided up into five regions across the globe:
• The Americas
• UK
• Europe
• APAC – Asia and Pacific (including Australia and New Zealand)
• MENA, Africa and Beyond

About the “Crushie”

Winners receive the CBMAs’ “Crushie,” which is designed by the same Manhattan-based awards firm that created the Emmy Award and MTV “Moonman” Trophy. The “Crushie” award is sculptured to depict a heavily tattooed arm crushing a beer can as a representation of how breweries are “crushing it” with their unique and creative beer marketing and branding. Platinum and Gold Crushies will be awarded in each region. Additionally, a newly designed Global Crushie will be awarded to those who opted-in to regional entry.

For additional information, visit


The Craft Beer Marketing Awards was established in 2019 to give recognition to the best of the best in the marketing realm of the brewing industry. With categories that range from the “Best Can Design” to “Taproom” and “Best Website Design” to “Social Media Influencer of the Year,” there’s an opportunity to showcase the best work in every area of marketing in the brewing industry. For more information, visit

Source: (NEW YORK, NY) – The 2021 Craft Beer Marketing Awards 6.15.2021