SheFly Apparel finalist for Moosejaw program

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SheFly Apparel finalist for Moosejaw program

Fri, 02/19/2021 - 3:45am -- tim

Vermont Business Magazine With only 7 days left to vote, Vermont’s own SheFly Apparel is looking for community support to win the opportunity of a lifetime. Middlebury’s own SheFly Apparel has been chosen as one of 10 finalists for Moosejaw’s Outdoor Acceleration program, aimed at supporting small businesses in the outdoor industry. This year, the program has placed additional emphasis on supporting underrepresented groups in the outdoor industry.

Now it’s up to people who live in the area to help SheFly cross the finish line! Public voting will run through February 26th, and will take place at Neighbors, friends and customers are encouraged to vote for their favorite company finalist!

Four winners will be selected to have their product launched in Moosejaw stores and on These winners will also take part in an eight-week mentoring program with Moosejaw, will be featured in an article on GearJunkie and receive other legal and business support. You can find out about all the finalists here.

SheFly Apparel is a layerable line of outdoor pants for women that allow them to comfortably, safely, and easily relieve themselves in the outdoors without exposing skin to the elements or other people.  A diverse female trio, Charlotte, Bianca, and Georgia Grace founded SheFly Apparel and lend their real-life experience as recreationalists, adventurers, leaders, scientists, activists, innovators, and storytellers to building a brand that focuses on gender, racial, and size inclusivity. You can find out more about the company here.