Vermont Ski and Snowboard Museum’s Virtual Red Bench Series will present "How Vermont's Ski Areas Are Open for Business and Ideal Distancing" on Thursday, September 24th at 7:00 PM.
Join in from the comfort of your couch as longtime ski industry spokesperson and museum board member Parker Riehle moderates a panel of industry leaders via Zoom, including Bromley Mountain Resort's Bill Cairns, Sugarbush Resort's John Hammond and Smugglers' Notch Resort's Bill Stritzler who represent the resilience, innovation and optimism of Vermont's ski areas in these challenging times. They’ll discuss how they've adapted to social distancing requirements and safety protocols to remain open for summer business, and the trends, challenges, opportunities and pleasant surprises they've experienced. Learn how they are preparing for the winter season and the heightened demand for outdoor recreation. A Q&A session will follow.
RSVP to firstname.lastname@example.org
to receive a ZOOM invite. Virtual doors to the Museum open at 6:50 PM and the discussion begins at 7:00 PM. The event is complimentary; but a $10 donation from each guest is encouraged. Sponsors include Sisler Builders and Vermont Ski + Ride.
About the panelists:
Bill Cairns – Bromley Mountain Resort
Bill has been at Bromley Mountain Resort for nearly 40 years in just about every position on the mountain as lift mechanic, snowmaker, Director of Mountain Operations, General Manager and ultimately being named President in 2013. Bill is a graduate of UVM and currently serves on the board of the Vermont Ski Areas Association and is a trustee of Burr and Burton Academy.
Bill Stritzler – Smugglers’ Notch Resort
Bill has been the Managing Director of Smuggler’s Notch Resort since 1987 and has owned the resort since 1996. In 2016, Bill was selected as the Vermont Chamber of Commerce Citizen of the Year. A graduate of Middlebury College with a 2018 honorary Doctorate of Humane Letters, Bill serves on the board of the Vermont Ski Areas Association and is a past chair of the Vermont Business Roundtable, the Nature Conservancy, Vermont Public Television, the Vermont Economic Progress Council, the Lamoille Economic Development Corporation, and Copley Health Systems.
John Hammond – Sugarbush Resort
John is a graduate of UVM John has been at Sugarbush Resort since 1991 when he interned in the marketing department and went on to work in most departments on the mountain. He was most recently the VP of Mountain Operations and Recreational Services. On September 1, John was named President & COO to take over the reins from Win Smith who was at the helm for nearly 20 years.
Parker Riehle - Moderator
Parker has 20 years’ experience with the Vermont Ski Areas Association where he served as the ski industry’s chief lobbyist and media spokesperson while overseeing VSAA’s marketing and public relations initiatives. Parker continues to work with ski industry interests and founded Get On Snow to promote the lifestyle and benefits of winter recreation. Parker is a graduate of Hamilton College and Vermont Law School and currently serves on the boards of the Vermont Ski & Snowboard Museum and Green Up Vermont, and is Vice Chair of the Act 250 District 4 Commission.
Vermont Ski and Snowboard Museum, located at 1 South Main Street in Stowe, VT, has been interpreting and sharing Vermont's ski and snowboard history since 2002 at its Stowe location. www.vtssm.org