kathy ireland® Worldwide (kiWW) and Encore Endeavor One (EE1) have joined forces with Winter Music Festivals, LLC (a subsidiary of National Event Company) to produce the 2nd Annual MINUS ZERO Winter Sports and Music Festival set to take place at the Stratton Mountain Resort in South Londonderry, Vermont on April 7 and 8. Earlier this month, MINUS ZERO announced the lineup for the upcoming event which includes performances by Bassnectar, GRiZ and Zeds Dead. The two-day winter sports and music festival will feature three stages of music, skiing, snowboarding, Rail Jam & Jump presented by Monster Energy, lodging onsite and free parking.
"We are thrilled to co-produce this dynamic and exciting Sports and Music Festival. Jason and Gary are gifted and inspiring. We want the sports and music worlds to know that every year, at Minus Zero, something wonderful is going to happen," says Kathy Ireland, Chair and CEO of kathy ireland® Worldwide.
"Joining forces with kathy ireland® Worldwide and EE1 for the Minus Zero Festival is something my team and I are extremely excited about," says Jason Nissen of Winter Music Festivals. "Their ability to grow and expand brands is unparalleled. Their marketing genius combined with their resources in the entertainment and music industry, are unmatched. We are looking forward to growing our brand with kiWW® and EE1."
"We look forward to co-producing this landmark sports and music festival," says Stephen Roseberry, President and Chief Marketing Officer of kathy ireland® Worldwide and President of EE1. "At EE1, our goal is to conceptualize and explore experience based projects that have demand and tremendous growth potential. We were extremely impressed with this innovative festival and are looking forward to working with Jason, Gary and Winter Music Festivals, LLC in producing the 2nd Annual Minus Zero festival. Our responsibility is to keep Minus Zero cool, relevant and powerful."
EE1 was launched in 2016 by Kathy Ireland, Nic Mendoza and Tommy Meharey, Vice Presidents of kathy ireland® Worldwide and EE1. Meharey co-produces sold out events in Hawaii and Asia and will join Ms. Ireland, Roseberry and Mendoza in the Minus Zero Winter Sports and Electronic Music Festival. The company is a producer and marketer of multiple entertainment distribution platforms including live entertainment, publishing, music, film and television. EE1 is a subsidiary of Level Brands, based in Charlotte, North Carolina. Martin Sumichrast is CEO of Level Brands.
"Partnering with EE1 and kathy ireland® Worldwide gives us a unique opportunity to position Minus Zero Festival for growth and expansion," says Gary Rosoff, Executive Vice President of National Events Company and Winter Music Festival. "Both these companies' reputation for developing and producing the best products, events and user experiences, both in the business world and in the entertainment world, will further strengthen our abilities to present a wider catalog of unique festival events."
To purchase tickets or for a full festival lineup, please log onto:
MINUS ZERO officially launched its northeast edition in April 2016 in Vermont with thousands of fans and a vast array of electronic and dance music artists, including headliners deadmau5 and Kaskade. The festival takes place at Stratton Mountain Resort–an all-inclusive site featuring lodging and hotel accommodations–the picturesque backdrop of Stratton provided a stunning and unique setting for the event.
About kathy ireland® Worldwide:
Founded in 1993, the kathy ireland® Worldwide (kiWW) brand, celebrates a lifestyle translates to all kiWW® collections, including: fashion, diamond jewelry, intimate apparel, skincare, accessories, weddings, home, office and more. kiWW's unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes. Listed as one of the most powerful brand globally by License Global Magazine, with merchandise sales of $2.6 billion, according to Forbes Magazine, the success of kathy ireland® Worldwide is the result of teamwork and dedication. Kathy has graced the cover of Forbes Magazine twice (2012, 2016) and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.
About Encore Endeavor One (EE1):
EE1 is a producer and marketer of multiple entertainment distribution platforms, including songbooks/album production, film production and a charter service which provides a full entertainment experience – travel, concierge services, tickets and extras for various events, such as shows, concerts and sporting events. The company is headed by Mr. Stephen Roseberry, President and Mr. Nic Mendoza, Vice President. EE1 enjoys key strategic relationships with many live entertainment, publishing, music, film, and television companies. EE1 is a subsidiary of Level Brands, based in Charlotte, North Carolina. Martin Sumichrast is CEO of Level Brands.
About Stratton Mountain Resort:
Stratton Mountain Resort features year-round family-friendly activities in the mountains. The 2016-2017 season marks their 56th winter season of skiing and riding, and features a recently renovated Base Lodge, where 4,000 square feet and 350 seats have been added. The slopeside Village is lined with retail shops and restaurants including alpine clothing and hard goods, candy shop and fine dining. On-Mountain accommodations include cozy lounges, full-service hotels and spacious condominiums. Stratton Mountain has 97 trails over 670 acres of skiable terrain, 11 lifts which can transport over 33,500 people an hour, and 180" of annual snowfall. For more info, visit stratton.com and connect on Facebook, Twitter and Instagram.