New England Financial Marketing Association (NEFMA) virtual Awards Gala March 11

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Financial Marketing Awards

The New England Financial Marketing Association (NEFMA) is pleased to announce its virtual Awards Gala scheduled for March 11, 2021. Financial institutions in the six New England states and the agencies that represent them are invited to submit their best campaign work. The 2021 awards reflect the challenges of marketing in a pandemic with a new award category: Pandemic Pivot, which addresses how financial institutions addressed the events of 2020. NEFMA president Elizabeth Hummel said, “Most of us would rather put 2020 in the rearview mirror but that would be a big mistake because financial marketers did some great work in 2020 communicating with their customers and employees. That work deserves recognition.”

Categories include: Best Educational Program; Rising Stars – an early-career individual who is showing promise as a superstar; Best Branch Refresh; Best Website; Best Fintech Integration; Best Brand Event Activation; Best Internal (Employee) Event; Best Video/Animation; Best Radio Ad; Best PR campaign; Best Rebrand; Best Overall Campaign; Pandemic Pivot – How did institutions make the most of the events of 2020?

“What sets the NEFMA Awards apart is judging by marketing experts with no ties to the New England institutions being adjudicated. That establishes a bias-free demonstration of the best in financial marketing driven by the quality of the work submitted,” said Shelley Regin, NEFMA vice president.

The awards will be differentiated by asset size based on the number of submitted entries. Financial institutions will be competing against similarly-sized organizations where appropriate to help level the playing field for our many community banks throughout the six New England states. Submissions are open to NEFMA members and non-members. The deadline for submission is Dec. 31, 2020. Judging begins in early January and finalists will be notified the first week of February. The awards will be presented as part of a virtual gala on March 11, 2021.

Full details on submissions are available at


The New England Financial Marketing Association, a 50-year old non-profit trade association, educates and informs individuals involved in financial services marketing on topics critical to their success. NEFMA provides opportunities for the personal and professional development of members through educational meetings and networking opportunities.

Thursday, March 11, 2021 - 6:00pm