Heidenberg Properties Group walks the talk to support community health and fitness,and the treasured Long Trail
Walk the Long Trail at Berlin Mall taps into Vermonters’ love for the outdoors, and offers a fun, healthy, interactive and educational experience. By walking 544 laps in the mall’s heated, enclosed common area, participants can walk the equivalent of the Long Trail’s 272 miles. Photos, graphics, and other media provide the sense of being immersed in the Trail and its surroundings. Participants’ walking distances are recorded as they achieve milestones along the way, and the mall owners (Heidenberg Properties Group) are donating funds to our presenting partner, the Green Mountain Club, based on the number of miles people walk. In addition, the mall is hosting monthly special event weekends featuring food, drink, music, film, and art to celebrate both the Long Trail and our walkers’ accomplishments.
All registered walkers receive a commemorative embroidered patch and promotional poster, and the first 100 registrants get a cool Euro sticker. Walkers can register online (theberlinmall.com/walk), and onsite at the mall.
The owners of the Berlin Mall have special plans for the mall—“Our vision is to create a vibrant town center where people of all ages live, work and play in a way that embraces community and celebrates life in Central Vermont,” offers Michael Rushman, Director of Marketing and Strategic Planning. “Walk The Long Trail At Berlin Mall is great example of how a town center concept brings people of all ages together, and is a glimpse of exciting things to come at Berlin Mall,” adds Rushman.
Anchor Tenants: Walmart, Kohl’s, JCPenney. Mall Tenants: Avenue A, Bath & Body Works, China Moon, Claire’s Boutique, Coffee Mugs USA, Game Stop, GNC Live Well, Go! Games & Toys, Maurice’s, Olympia Sports, Optical Expressions, P & S Furniture, Payless ShoeSource, SHOE DEPT., Wireless Zone, Vermont Bobbin.