LEDC and VtSBDC sponsoring workshop on how to promote your business

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LEDC and VtSBDC sponsoring workshop on how to write press releases and promote your business in the community

Morrisville – “Publicity is someone else telling your story”

Come and learn what it takes to write a strong press release using language having a better chance of capturing a reporter’s attention.  The days of sending one press release out in bulk to local or regional media are gone as it takes more effort to distribute your press release and get it published.  There’s a difference between the tone of a press release and the copy for a newspaper ad.  The angle may be the same but the messaging will be different.  You will learn the difference in this workshop.  You will learn to determine your target audience, set the goals for where you want it to appear, and, depending on the topic, how you can get a reporter’s attention and interest in doing a story based on the release or even run a feature article.

You’ll learn tips on how to pitch reporters by email and the potential to use social media to get your message to your audience and catch the eye of reporters.  Journalists today rely more on finding their story ideas online than through releases sent to newswire outlets.  You’ll leave this workshop with a much clearer understanding of how to use a press release to your benefit along with other tools which can reinforce your PR efforts.

The workshop presenter is Kate Paine of Stowe, the owner of Standing Out Online, a media consulting agency specializing in PR, branding, Linkedin training and media coaching.

The workshop will take place on March 15th from 9 am to noon in the Community Room at Green Mountain Technology and Career Center in Hyde Park.  The cost to attend is $49 and pre-registration is required.  Please visit www.vtsbdc.org and click on TRAINING to register and pre-pay on line or email or call Vicki Blanchard at dblanchard@vtsbdc.org , 802-728-9101.  For more information call John Mandeville at 888-5640.

Vermont Small Business Development Center is a partnership program with the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through its funding does not constitute an expressed or implied endorsement of any of the co-sponsors’ or participants’ opinions, products or services. 

Wednesday, March 15, 2017 - 9:00am