Barre to launch new brand and growth initiative Dec 11

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Barre Rock Solid

Barre Area Development, Inc (BADC) is going to kick off their new brand and marketing initiative for Greater Barre with a community celebration at the historic Barre Opera House on December 11th at 7 pm. The night will feature a preview in the lobby of the advertising campaign, “Barre Rock Solid” and three web portals supporting the Three Pillars of Growth – new residents, new businesses, and new visitors. It will be followed by a showing in the theater of a sampling of the 17 films produced to promote Barre People, Barre Businesses and Barre Attractions.

Governor Phil Scott will be speaking along with Barre City Mayor, Lucas Herring and Barre Town Selectboard Chair, Tom White and members of Barre Area Development.

Barre Opera House photo courtesy BADC

“We feel this body of work, developed with our marketing partner, The Imagination Company, is the most comprehensive and authentic marketing effort of its kind of any community in New England,” said Sarah Field, President of BADC. “We’re incredibly excited for people to learn about the institutions, culture and opportunities that make Barre one of the most unique places to live, do business and visit.”

One of Barre’s favorite bands, Native Tongue, will open the show, and there will be light refreshments and a cash bar available. The public is invited, and there is no charge for the event. It’s expected to be a full house, so please visit barrerocksolid.com/celebration to let them know that you are coming. Or call the BOH Box Office at (802)476-8188.

Barre Area Development, Inc (BADC) is a non-profit development organization that promotes economic development in Barre Town and Barre City. The BADC coordinates many activities that help maintain and improve civic pride and the economic, social and cultural quality of life in Barre Town and Barre City.

The Imagination Company is a comprehensive branding, marketing and advertising firm with offices and studios in Bethel. They are business and community growth specialists who combine strategic and creative thinking, media management, web development and full production and design capabilities.

Date: 
Wednesday, December 11, 2019 - 7:00pm