BCBSVT and Terry Bicycles team up for Women's Wellness Revolution

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BCBSVT and Terry Bicycles team up for Women's Wellness Revolution

Tue, 03/21/2017 - 4:18am -- tim

Vermont Business Magazine Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are back with the fourth running of Wellness Revolution, a program designed to promote healthier lifestyles for Vermont women through cycling. Registration for the eight-week program begins on March 20 and ends on April 7. The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes.

Megan Peek, community relations and health education manager at BCBSVT said, “We encourage women of all cycling levels to join us! This eight-week program not only advances our participants’ cycling abilities but also provides them an opportunity to connect with other women in a fun, supportive environment.”

Peek adds, “BCBSVT and Terry also urge area businesses to let their employees know about this program. We’re also happy to talk with businesses on how to integrate this into a company wellness program.”

“Women love this program because we help them overcome obstacles and teach them to be comfortable and confident on a bike,” relates Terry CEO, Liz Robert. “By taking a holistic approach to cycling with our sincerely committed health services partner, Blue Cross and Blue Shield of Vermont, and adding fun prizes and incentives along the way, our participants stick with it. In fact, many participants keep on cycling long after the program is over, which is the real win for everyone.”

“The Wellness Revolution came into my life at just the right time,” says a Wellness Revolution alumnus, Erin Creley. “I am so grateful for the wonderful and welcoming group of leaders and participants in the program for not only reassuring me that I’m not alone in my trepidation after an accident but that I am also more than capable of reclaiming my love of cycling.”

The program kicks off on April 18 with an informational and goal-setting session. All weekday sessions are from 5:30 to 7 p.m. This year, there will be two groups of 30 women that will meet separately on Tuesdays and Thursdays. The program will culminate on June 3 with a team ride including both groups as well as program alumni.

Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets, cycling accessories, a $75 Terry gift card and the chance to win a Terry bike! 

Blue Cross and Blue Shield of Vermont, a nonprofit organization, is the state’s oldest and largest health insurer, providing coverage for about 250,000 Vermonters. It employs about 400 Vermonters at its headquarters in Berlin and its Information and Wellness Center in South Burlington’s Blue Mall, and offers group and individual health plans. More information about Blue Cross and Blue Shield of Vermont is available at www.bcbsvt.com. Blue Cross and Blue Shield of Vermont is an independent corporation operating under a license with the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.

Source: BCBSVT. 3.20.2017. For more information and to register, visit www.bcbsvt.com/wellnessrev.