Magic Mountain named Best in Snow Award, Powered by Liftopia

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Magic Mountain named Best in Snow Award, Powered by Liftopia

Tue, 01/03/2017 - 8:25am -- Denise Sortor

Vermont Business Magazine Magic Mountain has been recognized as one of the Overall Best in Snow, Most Challenging, Least Crowded and Best Value ski areas in the North East, winning a 2016-17 Best in Snow Award, Powered by Liftopia.  All of us at Magic are excited about receiving this award”, said Geoff Hatheway, President of SKI MAGIC LLC, which recently closed on the purchase of Magic in late November. “We really owe this award to our enthusiastic fan base who is excited to see Magic become an even better throwback ski experience for generations to come.” 

The 2016-17 Best in Snow Awards, Powered By Liftopia, are the pre-eminent rankings of the best and most beloved ski areas in North America. Unlike other rankings, this list the only one that incorporates the largest dataset in the industry combined with feedback from thousands of skiers and snowboarders to determine ski areas they are most passionate about.

To compile the awards, Liftopia surveyed their customers to measure their enthusiasm on specific aspects of their favorite resorts such as family friendliness, challenging terrain, crowds, and snow consistency and quality. More than 10,000 responses were then weighted with a proprietary algorithm based on Liftopia’s exclusive dataset that includes resorts’ total visits per season, acreage and average lift ticket prices to surface the best ski areas overall, across seven categories and five regions, based on what matters most to skiers and snowboarders.

“For years consumers have told us they wanted a ranking system that wasn’t based simply on which resorts were the biggest, relied on a handful of “expert” opinions or even pay-to-play advertising dollars. They wanted to know which ski areas that other customers loved the most,” said Evan Reece, co-founder and CEO of Liftopia. “We crafted the Best in Snow Awards using details from a consumer survey and our proprietary data to uncover the ski areas people are most passionate about, all over North America.”  Methodology and the complete list of winners in the 2016-17 Liftopia Best in Snow Awards can be found here: http://bestinsnow.liftopia.com/

About Magic 

SKI MAGIC is a Vermont-based LLC with a group of investors committed to realizing the full potential of a legendary, independent ski area. SKI MAGIC will stay true to what has made Magic Mountain special: its unmatched challenging ski terrain in southern Vermont; a “throwback” experience without soul-crushing crowds; and a laid-back, welcoming ski community culture. New capital will be targeted to fix what has held it back: more efficient snow-making coverage and more accessible, reliable lifts for all skier types, including learn-to-ski. SKI MAGIC has an initial 5-year plan to bring Magic to ongoing operating profitability which will help employees, local home owners, local businesses, and most importantly, its growing family of skiers and riders who want Magic to succeed and be their mountain adventure for generations to come. More information on the new, still retro, Magic Mountain can be found at www.magicmtn.com .

About Liftopia

Liftopia operates the largest online and mobile marketplace and resort technology platform serving the ski and mountain activity industry. Skiers and riders can purchase lift tickets, equipment rentals, meal vouchers and more from more than 250 ski areas in North America on Liftopia.com and via the Liftopia mobile app, with savings of up to 85% off walk-up window rates when purchased in advance. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. Visit the Liftopia blog or follow the company on Facebook and Twitter.

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