Vermont Business Magazine From January 14-April 22, 2017, Walk the Long Trail at Berlin Mall taps into Vermonters’ love for the outdoors, and offers a fun, healthy, and educational experience. By walking 544 laps in the mall’s heated, enclosed common area, participants can walk the equivalent of the Long Trail’s 272 miles. Photos, graphics, and other media provide the sense of being immersed in the Trail and its surroundings. Participants’ walking distances are recorded as they achieve milestones along the way, and the mall owner (Heidenberg Properties Group) is donating funds to presenting partner, the Green Mountain Club, based on the number of miles people walk. As of April 15, 595 registered mall walkers have raised $4,332 for the Green Mountain Club, official stewards of The Long Trail.
Walk The Long Trail At Berlin Mall concludes with a community celebration on Earth Day—Saturday, April 22, from 10am-noon in the main entry court of the Berlin Mall—featuring: free food and beverages; award ceremony for the walkers who completed the trail; drawings for prizes, gift certificates and discount coupons; and the check presentation to the Green Mountain Club.
The success of the first Walk The Long Trail At Berlin Mall is greatly due the mall’s tenants and staff, and the following generous sponsors: Walmart, Bourne’s Energy, Avonda Air, Geo Design, Leonine Public Affairs, Land Strategies, Redstone, DuBois Construction, GreenbergFarrow, Green Stripes Landscaping, Casella, and WDEV.
The Long Trail is a free, rugged, primitive hiking trail along the high ridge of Vermont’s Green Mountains from Massachusetts to Quebec. Along its 272 miles, there are 5 peaks over 4,000 feet in elevation and 66 rustic shelters for overnight camping.
The Green Mountain Club is celebrating over a century of heroic volunteers and great hikes on the Long Trail. The trail exists because the GMC and its 1,000+ volunteers work hard to keep it going, and because members and donors provide support.
Berlin Mall’s anchor tenants are Walmart, Kohl’s, and JCPenney, and the other tenants are: Avenue A, Bath & Body Works, Claire’s Boutique, Coffee Mugs USA, Game Stop, GNC Live Well, Maurice’s, Olympia Sports, Optical Expressions, Payless ShoeSource, SHOE DEPT., The Cellular Connection and Vermont Bobbin.