Vermont Business Magazine Burlington-based Dealer.com and White Ops, the market leader in automated threat prevention, have announced a partnership to combat advertising fraud that will enable a superior return on investment for automotive industry advertisers. Dealer.com is the first automotive-focused advertising provider to partner with White Ops. The partnership will allow Dealer.com to send all programmatic advertising requests through White Ops' MediaGuard technology and, within milliseconds, be informed as to whether an impression is being served to a human. Dealer.com will block all programmatic advertising opportunities that originate from non-humans (i.e. bots), prior to the payment of the advertising impression.
"Advertising fraud is expected to cost advertisers $6.5 billion in 2017. This partnership is a great opportunity for us to continue to deliver value to advertisers and stay one step ahead of bots and fraudsters that get in the way of the connections we try to make between shoppers and dealers," said Scott Blodgett, Product Manager, Advertising at Dealer.com. "We are excited to extend this new technology to all of our valued partners at no additional cost".
White Ops' fraud protection provides Dealer.com's buy-side platform for display advertising with technical bot blocking abilities and further establishes it as a leader in the automotive digital marketing space. Advertisers can now have peace of mind that their advertising dollars are safely being spent on real, in-market shoppers.
"We are proud that Dealer.com has joined us in the fight against ad fraud. Their decision to prevent bots will make meaningful progress in ensuring that the automotive industry advertising ecosystem is less corrupted by bots and ad fraud," said Sandeep Swadia, chief executive officer of White Ops.
About White Ops
White Ops is a cybersecurity company that protects businesses from automated threats: actions like ad fraud, account takeovers and fake engagement conducted by malicious bots. Even if a bot perfectly impersonates human behaviors, White Ops' Human Verification technology is able to detect it with precision and confidence. This ability, combined with a unique "white hat" perspective on the cybercriminal mindset, has led White Ops to become a trusted partner to some of the most iconic brands on the web like Adobe, The Trade Desk, Oath and more. Learn more at https://www.whiteops.com/.
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has 34,000-plus team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
SOURCE BURLINGTON, Vt., Dec. 11, 2017 /PRNewswire/ -- Dealer.com www.dealer.com