“Your Brand is Your Business’s Identity”
What is branding and how do you do it? This workshop will teach you how to unlock the brand story of your business. Your brand is the most important investment you can make in your business and we will show you why. We will use case studies and hands-on applications to show you how they apply to your business. We will dig into “why” you do what you do, what caused you to start the company in the first place and then will identify the assets that give you strength versus your competitors.
We will show you who cares about your message and where can you find more of these people. We will cover product and company positioning and will illustrate this with brands that do this well. The potential power of the Vermont brand to leverage in your own business will also be covered. You will leave this workshop not only with a fresh perspective on your business and it’s potenApril 19tial for success but will also have the tools to re-evaluate and immediately apply what you have learned to your own packaging, website and marketing communications. Join us for this interactive, pragmatic and inspiring introduction to the power of branding for small businesses.
The workshop presenter is Carol Degener of Elmore who has spent over 30 years providing marketing, strategic planning and innovation coaching to large-scale food businesses including Pepperidge Farm and Yoplait, as well as such industry leaders as Tylenol and Procter & Gamble. She recently moved to Vermont from Connecticut and opened her own consulting business, BRAND INFLECTION.
The workshop will take place on April 19th from 9 am to noon in the Community Room at Green Mountain Technology and Career Center in Hyde Park. The cost to attend is $49 and pre-registration is required. Please visit www.vtsbdc.org and click on TRAINING to register and pre-pay on line or email or call Vicki Blanchard at email@example.com , 802-728-9101. For more information call John Mandeville at 888-5640.
Vermont Small Business Development Center is a partnership program with the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through its funding does not constitute an expressed or implied endorsement of any of the co-sponsors’ or participants’ opinions, products or services.