Ice cream lovers, mark your calendar and set a reminder! On April 4 ice cream company Ben & Jerry's is another year older and you get to celebrate. Scoops of Ben & Jerry's delectable Fairtrade ice cream, filled with chunks and swirls, will be offered free at locations around the world as a "thank you" to the company's dedicated fans.
Free Cone Day started way back in 1979, when co-founders Ben Cohen and Jerry Greenfield had (just barely) survived their first year of running a business. They decided to thank their local Vermont community for supporting them by giving out free scoops of their euphoric concoctions. Today that community stretches across the globe; more than one million scoops will be lovingly given away worldwide on April 4. Fans will be able to choose a classic flavor or try something completely new.
"We believe in having fun, and in thanking our fans with free ice cream for our anniversary every year," said Ben & Jerry's CEO Jostein Solheim. "Through the power of ice cream, we are able to form strong connections and create positive social change together. Free Cone Day is one way to show our fans how much we appreciate them."
To be part of the euphoria, and to confirm details of Free Cone Day in your area, visit http://benjerrys.co/free-cone-day.
About Ben & Jerry's
Ben & Jerry's has been making great ice cream since the company was founded by school friends Ben Cohen and Jerry Greenfield back in 1978. Our aim is (and always has been!) to make the best possible ice cream in the nicest possible way. We use Fairtrade certified ingredients, believe in linked prosperity, and take steps to minimize our carbon footprint. To learn more about how we do business, visit www.benjerry.com
SOURCE: ., /PRNewswire/ -- Ben & Jerry’s Homemade Inc. http://www.benjerry.com