SCORE Series - Branding: "Who is" Your Small Business?
Wednesday, January 11, 2017 - 5:30 - 7:00 pm
New England Federal Credit Union
141 Harvest Lane
Pam Knights owner of Pam Knights Communications
Cabot is known for “Brought to you by 1,200 Farm Families”, while Ben & Jerry’s beckons you with “Deliver Your Taste Buds to a State of Euphoria”. Where do you see your position in the marketplace and what differentiates your products or services? What types of words and images represent your business and how would you incorporate them into your brand messaging? In this session, we will introduce you to branding concepts and their importance to your business. A follow-on workshop will be offered to further explore brand development.
For more information or to post questions ahead of time, please visit the SCORE Website. SCORE is your source for free and confidential small business mentors.