SCORE Branding Workshop with Pam Knights Communications – May 3rd
Join branding strategist Pam Knights, of Pam Knights Communications, in a hands-on workshop to gain insight into starting to build a brand foundation using a SWOT Analysis and your company's background story.
Use your Strengths, Weaknesses, Opportunities and Threats to help define your business's purpose and position in the marketplace. Combined with your company's backstory, determine your Unique Selling Points (USP) for use in creating your brand positioning and messaging.
Plan to leave with a draft positioning statement and 4 to 6 USPs that identify your business.
Presented by Champlain Valley SCORE - your local source for free and confidential small business mentors.
Date: Wednesday, May 3rd
Location: Champlain Valley SCORE
Please register online at: https://champlainvalley.score.org/event/workshop-branding-your-business
Seating is very limited, so register today!